Chapter2.txt 104 KB

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  1. Chapter Two
  2. A Literature Survey on Economy of Scale
  3. This chapter must begin with a caveat. Most of the empirical data cited below on the
  4. ideal size for economy of scale reflect the comparative performance of plants and firms in
  5. the existing economy, with the given structure of costs and returns. They ignore the
  6. extent to which the existing economic environment is itself the product of state subsidies
  7. and other interventions. The ideal size for efficiency in the existing economy refers to the
  8. size needed for maximizing profit given subsidized inputs, and given protected monopoly
  9. prices for outputs. The optimally sized firm, in other words, is optimally sized for
  10. maximizing profits in the existing economic environment.
  11. This is indicated, in most cases, by the very methods used to determine the ideal size
  12. for economy of scale. According to F.M. Scherer,1 the methods used to determine
  13. minimum efficient scale (MES) are the following:
  14. 1) Analyzing profitability as a function of size. This is problematic because it is hard
  15. to distinguish profitability resulting from internal efficiency from profitability resulting
  16. from monopoly or monopsony power. For example, a Johnson administration study
  17. found the average rate of profit to be 50% higher in concentrated industries.2 Even in
  18. recessions, losses from the late fifties through the early seventies were relatively rare
  19. among the largest corporations. Only one of the top 200 industrials operated at a loss in
  20. the recession of 1957; and only seven and 34 of the Fortune 500 lost money, respectively,
  21. in the recessions of 1964 and 1970.3 One of the forms taken by oligopoly market power
  22. is administered pricing: in the 1960s, for example, General Motors targeted its prices to
  23. provide a 15-20% return after taxes, with costs estimated on the assumption that plants
  24. operated at only 60-70% capacity. And U.S. Steel, likewise, set prices to allow for a
  25. profit even when operating only two days a week. Bethlehem Steel's Chairman
  26. complained in 1971 that the company had to operate at 70% capacity to make a profit,
  27. compared to only 50% in 1966. By the way, this complicates the engineering approach
  28. described below, since that approach estimates peak efficiency on the assumption that the
  29. different size plants being compared operate at 100% of capacity. The comparative
  30. "efficiency" estimates would differ somewhat if it were taken into account that the
  31. smaller plant can operate at full capacity, while the larger one cannot.4 An FTC study
  32. cited by the Nader Group estimated that oligopoly markup amounted to 25% of existing
  33. prices, where the four largest firms controlled 40% or more of an industry's sales.5 So it's
  34. 1
  35. F.M. Scherer and David Ross, Industrial Market Structure and Economic Performance. 3rd ed (Boston:
  36. Houghton Mifflin Company, 1990) pp. 111-15.
  37. 2
  38. Barry Stein, Size, Efficiency, and Community Enterprise, p. 54
  39. 3
  40. Ibid., p. 55.
  41. 4
  42. Ibid., p. 56.
  43. 5
  44. Mark J. Green, with Beverly C. Moore, Jr., and Bruce Wasserstein, The Closed Enterprise System: Ralph
  45. Nader's Study Group Report on Antitrust Enforcement (New York: Grossman Publishers, 1972), p. 14.
  46. hard to control for the extent to which internal inefficiency costs of large scale are offset
  47. by the increased market power also resulting from large size.
  48. 2) Statistical cost analysis, relating costs to volume of output. This method takes into
  49. account such complex variables as capacity utilization, age of capital stock, etc. The
  50. sheer amount of numbers crunching involved makes this approach quite intensive. The
  51. results are also potentially misleading, because detailed cost data are available
  52. disproportionately from regulated monopolies, whose rates are determined by a cost-plus
  53. markup.
  54. 3) The "survivor test," associated in particular with George Stigler. "...[F]irm or
  55. plant sizes that survive and contribute increasing fractions of an industry's output over
  56. time are assumed to be efficient; those that supply a declining share of output are deemed
  57. too large or too small." This approach measures "efficiency" in terms of the ability to
  58. thrive under a given set of conditions; it does not distinguish environmental conditions
  59. resulting from monopoly power or discriminatory legislation from others.
  60. 4) The engineering approach, based on engineers' technical knowledge of "alternative
  61. equipment and plant designs and the associated investment and operating costs," relies
  62. heavily on a complicated and labor-intensive series of interviews and questionnaires.
  63. So when empirical studies of economy of scale find that the dominant plant or firm is
  64. far larger than the ideal for maximum efficiency, it is something of an a fortiori
  65. argument: the dominant plant or firm size is above the maximum size for ideal efficiency
  66. even in an economy where subsidies make large size artificially profitable, and even
  67. where cartelization enables large firms to escape many of the competitive penalties for
  68. their large size. So even the "ideal" size for plant or firm, as determined by the empirical
  69. studies cited below, is itself artificially large; in an economy without government
  70. subsidies and protections, the most efficient firm or plant would be considerably smaller
  71. even than what is described below by Walter Adams or Joe S. Bain.
  72. A. Economies of Firm Size.
  73. Assessments of economy of scale must also distinguish between economies of plant
  74. size and economies of firm size. Economies of plant size result from purely technical
  75. considerations; as Barry Stein put it,
  76. some of the factors required for production are "lumpier" (that is, less divisible) than
  77. others. In principle, capital can be subdivided as finely as desired, but the same
  78. cannot be said for tools or people. In consequence, these resources can only be used
  79. efficiently when the scale of activity is large enough to employ them fully.6
  80. 6
  81. Size, Efficiency, and Community Enterprise, p. 1.
  82. If the smallest available widget producing machine costs $100,000 and turns out a
  83. thousand widgets a day at full capacity, a small firm cannot spend $10,000 for a machine
  84. to produce a hundred widgets a day. And if the widget machine must be used along with
  85. other machines of different capacities, in order to minimize unit costs it is necessary to
  86. purchase the proper ratios of different kinds of machinery, and to maintain sufficient
  87. output that no individual machine has idle capacity.
  88. Plant economies also reflect, to a lesser extent, the geometries of building
  89. construction. The larger the building, within reasonable limits, the less the cost of
  90. materials compared to the usable volume.
  91. ...the volume or capacity of physical objects (containers, buildings, vehicles) increases
  92. with the third power of length or radius, and thus faster than the surface area, which
  93. only increases as the second power. Since the costs associated with material needs
  94. and construction tend to be related to the surface area, large units have greater
  95. capacity or volume per unit cost.7
  96. The "within reasonable limits" qualifier is added because, eventually, when a building
  97. gets large enough, the space required for support infrastructure will grow faster than the
  98. space available for productive use; Leopold Kohr gave the example of a skyscraper, in
  99. which the taller the building the larger the percentage of floorspace on each story devoted
  100. to unproductive space (elevator shafts, heating ducts, load-bearing structures, etc.).8
  101. Economies of plant size are real, at least, however much controversy there may be as
  102. to the precise point at which they level off. On the alleged economy of firm size, there is
  103. less agreement.
  104. It rests upon alleged efficiencies of management rather than technology. Efficiency, it
  105. is said, is enhanced by spreading administrative expertise and expenses over
  106. multiplant operations; by eliminating duplication of officials, services, and records
  107. systems; by providing sophisticated statistical, research, and other staff services that
  108. smaller firms cannot afford; by circumventing "transaction costs" by performing
  109. support activities in house rather than purchasing them from outsiders; by obtaining
  110. credit on more advantageous terms; by attracting more competent executives and
  111. mounting more effective marketing campaigns; and so forth.9
  112. The savings from spreading administrative costs over more than one plant are
  113. 7
  114. Ibid., p. 2.
  115. The Overdeveloped Nations, pp. 106-07.
  116. 9
  117. Walter Adams and James W. Brock. The Bigness Complex: Industry, Labor and Government in the
  118. American Economy. 2nd ed. (Stanford, Cal.: Stanford University Press, 2004)., pp. 30-31.
  119. 8
  120. doubtless true, ceteris paribus. But as usual, ceteris in this case is not paribus. Whatever
  121. savings result from administrative rationalization are probably offset, or more than offset,
  122. by the bureaucratic inefficiencies resulting from added layers of administration, and from
  123. increased Hayekian problems of aggregating distributed information.
  124. The advantages resulting from superior bargaining power in the credit market, from
  125. the power of a large-scale buyer to negotiate lower prices, and so forth, are also real. But
  126. as Adams and Brock point out, such advantages of superior bargaining power are not real
  127. operating efficiencies: unlike internal efficiencies, which result in real cost savings
  128. overall, they are zero-sum transactions that merely shift a portion of costs to those with
  129. less bargaining power.10 Barry Stein made same distinction in Size, Efficiency, and
  130. Community Enterprise:
  131. It is necessary... to distinguish between true social efficiency and simple power.
  132. Efficiency has been defined... as a measure of the extent to which social and individual needs
  133. are met for a given set of available resources. But large and well-established firms also have
  134. power, the ability to control the environment toward their own ends. To a considerable
  135. degree, organizations with power can be less efficient; at least, they can change the nature of
  136. the contest so that others, even if more truly efficient, are less able to compete. Thus, many
  137. of the gross measures of the relative efficiency of firms of different scale (such as overall
  138. profit, sales growth, or survival), may be indicative of the power of size, rather than the
  139. economic effect of scale....
  140. It is a well established fact that large firms have a degree of power, simply as a result of
  141. size, which is ordinarily used to acquire more or surer profits on operations over time, to
  142. raise barriers against the entry of new competition, to gain access to funds, or to control a
  143. share of the market greater than may be accounted for by conventional models of a fully
  144. competitive economy....
  145. And, in fact, there is evidence that, in concentrated industries, profits are higher than
  146. they would be otherwise.11
  147. It is quite plausible that most of the "efficiencies" of the large firm fall into this
  148. category: the ability to excercise power outside the firm, especially insofar as large size
  149. creates a power center for the control of state-granted privileges like "intellectual
  150. property," or creates a financial base to lobby the state for special privileges.
  151. Joseph Schumpeter suggested, as we saw in the previous chapter, that large firm size,
  152. by insulating the corporation from risk, put it in a superior position to undertake
  153. expensive and long-term innovations. But as we shall see below, in the real world the
  154. large firm is far less innovative.
  155. William G. Roy. Socializing Capital: The Rise of the Large Industrial Corporation
  156. 10
  157. 11
  158. Adams and Brock, 2nd ed., p. 31.
  159. Barry Stein, Size, Efficiency, and Community Enterprise, pp. 52-54.
  160. in America (Princeton, N.J.: Princeton University Press, 1997). Oliver Zunz. Making
  161. America Corporate, 1870-1920 (Chicago: University of Chicago Press, 1990).
  162. Economies of firm size are relatively insignificant compared to economies of plant
  163. size. Honda's main operating plants in Japan are about three times the average plant size
  164. for the American Big Three. But Honda as a firm, with only two major plants in Japan, is
  165. far smaller than either GM (28 plants) or Ford (23 plants). Not only does GM's larger
  166. size fail to provide any cost efficiencies compared to Honda; it is riddled with
  167. inefficiency. GM is significantly less efficient than either Ford or Chrysler, while all
  168. three American producers are far (24-38%) less efficient than Honda's North American
  169. operations.12
  170. A 1956 study by Joe S. Bain found that the efficiencies of multiplant firms were
  171. "either negligible or totally absent" in six of twenty industries. In another six, unit cost
  172. economies accruing to multiplant firms were small but measurable, ranging from "slight"
  173. in cigarettes to 2-5% in steel. In the remaining eight, no estimates of multiplant firms'
  174. advantages were available.13
  175. The alleged efficiencies of large firm size are even more dubious in the case of the
  176. conglomerate, a steroidal parody of the M-form corporation. In the heyday of the
  177. conglomerate, its advocates saw it as a sort of private planned economy:
  178. Defenders of conglomerate bigness argued that the capital markets are an inferior
  179. instrument for optimizing society's investment decisions and for planning its output
  180. patterns of goods and services. Decentralized decision making by myriads of
  181. borrowers, lenders, and investors, they claimed, sufferes from inadequate information
  182. and unnecessary and wasteful "transactions costs." Allocation of investment, they
  183. said, would be more effectively achieved through centralized generation, control, and
  184. allocation of capital within the giant conglomerate firm.
  185. Thus, conglomerate giants were portrayed as superior to decentralized capital
  186. markets in allocating financial funds among alternative uses and in ensuring that these
  187. funds would flow to their most socially desirable uses.14
  188. As we shall see in Part III of this book, those at the top of the pyramid even within
  189. the large unitary firm fall victim to "MBA disease," operating on the basis of finance and
  190. marketing considerations while viewing the production process largely as a black box.
  191. They strip departments of productive assets, defer maintenance, and the like, all in order
  192. to inflate apparent short-term profits. Imagine these very same types attempting to make
  193. rational decisions on the shuffling of finance between divisions of a conglomerate:
  194. 12
  195. Adams and Brock, 2nd ed., pp. 31-32.
  196. Joe S. Bain. Barriers to New Competition: Their Character and Consequences in Manufacturing
  197. Industries. Third printing (Cambridge, MA: Harvard University Press, 1965), pp. 86-87.
  198. 14
  199. Adams and Brock, 2nd. ed., p. 71.
  200. 13
  201. holding the ultimate power not only of the purse, but of hiring and firing, over those in
  202. charge of the production process, even though they themselves understand the
  203. conglomerate firm only as a glorified investment portfolio. If the MBAs in charge of
  204. traditional large firms are prone to milk them for short-term profit, imagine the
  205. opportunities for those in charge of a conglomerate to treat entire divisions as cash cows
  206. for asset stripping! And as Duggar pointed out, the management of the old conglomerates
  207. engaged in just that kind of cross-subsidization.15
  208. In the end, the conglomerate movement was largely a failure--even within a state
  209. capitalist economy where the rules are stacked in favor of bigness. The conglomerates
  210. were even less efficient than the general run of subsidized and protected giant
  211. corporations. The conglomerate fad of the '60s and '70s had passed by the '80s, and
  212. existing conglomerates subsequently were largely divested of their non-core holdings.16
  213. In an economy where the average large firm survived entirely through government
  214. welfare, for the conglomerate corporate welfare was not enough; it was in need of a heartlung machine.
  215. B. Economies of Plant Size.
  216. Cross-industry studies have found little evidence to back up the alleged efficiencies of
  217. large plant size. For example, a study by T.R. Saving covering the 1947-54 period found
  218. that in 64 of 91 manufacturing industries, the minimum efficient plant created 1% or less
  219. of industry value added.17
  220. A 1956 study by Joe S. Bain found that in eleven of twenty industries, the plants with
  221. the lowest unit production costs operated on average with an output of 2.5% or less of
  222. total national sales (with the individual outputs ranging from 0.02% to 2.5%); in fifteen
  223. industries, less than 7.5%; and in seventeen out of twenty, less than 10%.18
  224. A 1975 study of 12 industries in seven industrialized nations, based on the
  225. engineering survey method, found that--with the exception of the refrigerator-freezer
  226. industry--the least-cost plant sizes were "quite small relative to the national market." The
  227. same study found a remarkably shallow cost curve for plants below optimal size: in half
  228. of the industries surveyed, a plant operating at one-third the optimal output suffered an
  229. increase in unit costs of under 5%.19
  230. According to F. M. Scherer, the statistical cost analysis method of investigation
  231. 15
  232. William M. Dugger, Corporate Hegemony, pp. 34-35.
  233. Adams and Brock, 2nd ed., p. 72.
  234. 17
  235. Scherer and Ross, p. 114.
  236. 18
  237. Joe S. Bain. Barriers to New Competition: Their Character and Consequences in Manufacturing
  238. Industries. Third printing (Cambridge, MA: Harvard University Press, 1965), pp. 72-73.
  239. 19
  240. Scherer and Ross, pp. 114-15.
  241. 16
  242. typically shows that, "[w]ith few exceptions, the minimum efficient scale revealed in
  243. studies of U.S. manufacturing industries has been small relative to industry size." The
  244. most common finding has been "distinct economies of scale at relatively small plant
  245. sizes, a range of intermediate sizes over which unit costs did not differ appreciably, and
  246. (in a minority of cases) diseconomies of scale for very large plants."20
  247. In the steel industry, for example, minimills have been cleaning the clocks of the old
  248. steel giants. According to Adams and Brock, minimills operating at infinitesimal
  249. fractions of the output of U.S. Steel and Bethlehem Steel had by 1998 achieved a 45%
  250. share of the U.S. market. They used electric furnaces to process scrap metal, and oriented
  251. their output toward local markets. Minimills produced wire rod and cold-rolled steel
  252. sheets 28% and 29% cheaper, respectively, than U.S. Steel. A minimill could produce
  253. steel bars with only thirty employees on average, compared to 130 even in a single plant
  254. of U.S. Steel.21
  255. C. The Comparative Significance of Scale Economies and Organizational
  256. Efficiency.
  257. Barry Stein suggested that whatever the increased costs resulting from belowoptimum-size production facilities, they pale in comparison to the variations in cost
  258. resulting from greater or lesser efficiencies within facilities of any given size.
  259. The normal neoclassical approach, according to Stein, is to treat the firm's internal
  260. functioning as a "black box":
  261. One of the characteristics of classical economists' view of business organization is a
  262. tendency to view firms as entities operating at near-optimal efficiency within
  263. whatever constraints size, industry, and the environment impose. The treatment of
  264. economies of scale and of other questions related to efficiency thus have generally
  265. focused on the allocative aspects; that is, the extent to which resources or factors of
  266. production have been optimally distributed to firms and establishments within the
  267. economic system. Within that framework, firms are assumed to operate on the
  268. frontier of their specific production functions.22
  269. As an example, he quoted Robert Dorfman:
  270. businessmen determine the cost of attaining any [desired] output by choosing the
  271. combination of factors [labor, materials, or capital] with which to produce that
  272. output.... The production function incorporates all the technical data about
  273. 20
  274. Ibid., pp. 112-13.
  275. Adams and Brock, pp. 36-37; see also Murray Bookchin, Post-Scarcity Anarchism (Berleley, Ca.: The
  276. Ramparts Press, 1971), pp. 108-110.
  277. 22
  278. Stein, p. 27.
  279. 21
  280. production; it shows the greatest amount of output that can be obtained by the use of
  281. every possible combination of input quantities.23
  282. Stein continued:
  283. If this describes the actual situation, then questions of allocation become critical.
  284. However, there is very good reason to believe that industrial firms operate not on or
  285. near their production frontier, but well inside it, and, correspondingly, measures
  286. assuming the ideal case are likely to be misleading.
  287. There are two points to be made. The lesser is related to utilization of capacity. It
  288. is clear that what might be theoretically true with regard to the efficiency of a plant
  289. that is operating at design capacity, with all fixed assets properly contributing their
  290. share to output, will hardly be true when some fraction of the assets are, in effect,
  291. idle....
  292. But excess capacity is the minor point. More important is the fact that while
  293. economists focus on problems of allocation, businessmen have always spent more
  294. time on problems of internal efficiency, in the obvious belief that it can be
  295. increased....24
  296. By way of contrast to the neoclassical assumption that the production elves were
  297. magically running things in an optimal manner inside the black box, Stein brought in
  298. Harvey Leibenstein's key concept of "x-efficiency" (about which more in Chapter Seven).
  299. This was anticipated in the 1950s by the so-called "Solow residual," which showed that
  300. some 80% of economic growth could not be explained by the accumulation of labor or
  301. capital stocks.25
  302. Leibenstein suggested "an approach to the theory of the firm that does not depend on
  303. the assumption of cost-minimization by all firms."
  304. The level of unit cost depends in some measure on the degree of x-efficiency, which
  305. in turn depends on the degree of competitive pressure, as well as on other
  306. motivational factors. The responses to such pressures, whether in the nature of effort,
  307. search, or the utilization of new information, is a significant part of the residual
  308. [unexplained increase] in economic growth.26
  309. 23
  310. Robert Dorfman, Prices and Markets (Englewood Cliffs, N.J.: Prentice-Hall, 1967), pp. 67-68, in Stein
  311. pp. 27-28; Stein commented, in fn1 p. 98: "Of course, no one assumes that the production function is
  312. either known with precision or ideally followed, but the assumption is that businesses, by and large, operate
  313. sufficiently close to their production frontier so that attention can shift to the exogenous variables
  314. influencing the firm."
  315. 24
  316. Stein, p. 28.
  317. 25
  318. Robert U. Eyres, "Lecture 5: Economic Growth (and Cheap Oil)," p. 4.
  319. 26
  320. Harvey Leibenstein, "Allocative Efficiency vs. X-Efficiency," American Economic Review (June 1966),
  321. pp. 412-13.
  322. ...[F]irms and economies do not operate on an outer-bound production possibility
  323. surface consistent with their resources. Rather they actually work on a production
  324. surface that is well within that outer bound. This means that for a variety of reasons
  325. people and organizations normally work neither as hard nor as effectively as they
  326. could.27
  327. As Stein commented,
  328. In other words, the usual assumptions about the efficient use of resources within a
  329. firm are simply not true. What is more, the extent of those inefficiencies is not small.
  330. There is significant opportunity for firms to increase their output for any given array
  331. of resources or, alternatively, to reduce their use of resources for any given level of
  332. output....
  333. It is at least arguable, and perhaps should be apparent, that there can be no perfect
  334. utilization of available resources. Theories concerning the firm that assume that any
  335. single specific parameter is responsible for observed behavior are positing an overly
  336. simplistic assumption. Corporations, despite the legal fiction of personhood, do not
  337. act uniquely as entities, but as a composite of human subsystems, each of which is
  338. attempting to satisfy conflicting and comlex needs, some personal (keeping one's job,
  339. doing more satisfying work, earning more money) and some organizational
  340. (exceeding profit goals, developing new products, maintaining the corporate share of
  341. market).... What is clear... is that the larger the firm and the more complex the
  342. subsystem of interactions, the more the possibility that alternative solutions exist and
  343. the likelihood that efficiency, however measured, can be improved.
  344. Support for these views of potential loss of efficiency can also be gained from
  345. simple observation of the extent to which companies "discover" during lean times that
  346. they are perfectly capable of operating at the same level with substantially fewer
  347. employees or, in some cases, facilities....
  348. The significance of all this is simply that computations and estimates of
  349. economies of scale, from whatever source, can be misleading or downright inaccurate,
  350. since they typically assume that firms and plants operate efficiently within their
  351. constraints. This is generally not the case; what actually is being measured, if
  352. anything, is the relative productivity of various entities, all of which are capable of
  353. increasing their efficiency by amounts and in ways that are uniquely related to that
  354. entity. In addition, such savings as might in fact be available because of the real
  355. economies of scale (ranging up to perhaps 20 or 25 percent for a substantial change in
  356. size) are capable of being overhwelmed by the continuing increases due to
  357. improvement in "x-efficiency."
  358. 27
  359. Ibid., p. 413.
  360. It may be that these inefficiencies help explain the great lack of consistency in the
  361. many studies of economies of scale....28
  362. D. Increased Distribution Costs
  363. It's also important to remember that whatever reduction in unit production cost results
  364. from internal economies of large-scale production is to some extent offset by the
  365. diseconomies of large-scale distribution.
  366. ...[U]nit costs of production, which up to some point decrease with scale, must be
  367. compared to unit costs of distribution, which tend to increase (other things being
  368. equal) with the size of the area served.29
  369. As Ralph Borsodi observed years ago, the larger the plant needed to achieve
  370. economies of scale in production, the larger the market area it serves; hence, the longer
  371. the distances over which the product must be distributed. His observation, stated simply
  372. as Borsodi's Law: as production costs fall, distribution costs rise.
  373. In most cases, the increased cost of distribution exceeds the reduced cost of
  374. production at a level of output far lower than would be ideal for maximizing purely
  375. internal economies of scale. The increase in unit production cost, even for significant
  376. reductions in size below the optimum for productive economy of scale, is quite modest:
  377. The 1975 study referenced earlier by Bain, surveying twelve industries in seven
  378. industrialized nations, found a remarkably shallow cost curve for plants below optimal
  379. size: in half the industries surveyed, a plant with output at a third of the optimal level
  380. suffered unit cost increases of less than 5%.30 Compare this to the reductions in
  381. distribution cost for a market area reduced by two-thirds.
  382. Distribution costs are increased still further by the fact that larger-scale production
  383. and greater levels of capital intensiveness increase the unit costs resulting from idle
  384. capacity, and thereby greatly increase dependence on high-pressure, "push" forms of
  385. marketing. Borsodi wrote extensively on the phenomenon--the increased reliance on
  386. brand differentiation, packaging, and advertising--in The Distribution Age. That entire
  387. book was an elaboration of the fact that, as he stated in the Preface, production costs fell
  388. by perhaps a fifth between 1870 and 1920, while at the same time the cost of marketing
  389. and distribution had nearly tripled (we've already examined the marketing aspect of the
  390. phenomenon in Chapter One).31 "[E]very part of our economic structure," he wrote, was
  391. "being strained by the strenuous effort to market profitably what modern industry can
  392. 28
  393. Stein, pp. 28-30.
  394. Ibid., p. 65.
  395. 30
  396. Bain, pp. 114-15.
  397. 31
  398. Ralph Borsodi, The Distribution Age (New York and London: D. Appleton and Company, 1929), p. v.
  399. 29
  400. produce."32
  401. Kirkpatrick Sale described the even greater relative costs of marketing gimmickry, in
  402. addition to physical distribution costs, in the 1970s:
  403. ...the complications [in cost-differential between large- and small-scale
  404. production] rose not in the plants but far downstream from the lathes and belts
  405. and assembly lines. First, distribution. The more goods that are produced, the
  406. wider the market area must be, hence the more expensive the costs of
  407. distribution... throughout that area; it is now an accepted standard in the U.S. that,
  408. particularly for consumer goods, the unit costs of distribution will be higher than
  409. those of production, and they will increase as the price of gasoline goes up.
  410. Second, advertising. Mass production naturally necessitates sufficient advertising
  411. to create a mass market, and the more extensive it is the more expensive--which is
  412. why name-brand items are always more expensive than generics.
  413. I can't help but interject here on another reason that name-brand items are more
  414. expensive. The sale of generic products by the manufacturers of name-brand goods is a
  415. form of dumping, directly analogous to the dumping of surplus product overseas by
  416. domestic manufacturers protected behind tariff walls. The overbuilt manufacturing
  417. corporation must minimize idle capacity to keep unit costs down, but cannot dispose of
  418. its full product at cartel prices when running at full capacity. The solution is to sell as
  419. much of the product as possible at oligopoly markup, and then dispose of the rest at
  420. whatever price it will bring--whether by foreign dumping or by repackaging as generics.
  421. It's otherwise known as price discrimination, the classic monopolist's strategy of setting
  422. different prices for the same product based on ability to pay. Anyway, Sale continues:
  423. (The high cost of advertising also tends to keep smaller and cheaper firms out of a
  424. market--creating an "entry barrier," in economic terms--thus reducing the competition
  425. that might lead to lower consumer prices.) Finally, promotion and packaging. In
  426. markets that are saturated, and where Brand A is not especially different from Brand
  427. B, it is necessary to find gimmicks that make a product stand out--bigger boxes,
  428. added partitions, toys, contests--and lead to added costs.33
  429. As with "x-efficiency" in our discussion above, the costs of the "push" distribution
  430. made necessary by large scale probably outweigh any savings in unit cost resulting from
  431. economy of scale iself. As we already saw in Chapter One, the shift from bulk
  432. commodity sales to brand specification and pre-packaging resulted in a price increase of
  433. some 300% for essentially the same goods. Barry Stein compared the price of Consumer
  434. Value Stores' private brand to the price CVS charged for the nationally branded version of
  435. the same goods. Typical was the CVS store brand of multi-vitamin, which sold for $1.39
  436. 32
  437. 33
  438. Ibid., p. 4.
  439. Kirkpatrick Sale, Human Scale (New York: Coward, McCann, & Geoghegan, 1980), pp. 315-16.
  440. per 100 compared to $2.13 for 100 1-a-Day vitamins, and $0.63 per 100 buffered aspirin
  441. compared to $1.00 for 100 Bufferin. And as Stein points out, CVS being a discount
  442. store, the price it charged for national brands was itself considerably lower than the
  443. manufacturers' suggested list prices. The latter was $2.98 and $1.67 for 1-a-Day vitamins
  444. and Bufferin, respectively.
  445. .... the CVS products are all attractively packaged and in no obvious way inferior in
  446. appearance or presentation to the national brands (therefore, no great savings are
  447. being made by cheaper packaging).... [And] it is likely, from CVS' own description
  448. of its program, that these products, by and large, are being manufactured on order by
  449. relatively small firms (such as manufacturing chemists). If this is not the case and
  450. they are, in fact, being produced by the same type of large firm as the national
  451. products, one can still clearly conclude that, at least for products of this class,
  452. whatever economies of scale exist in production, they are being dwarfed by
  453. diseconomies in advertising, promotion, and physical distribution.34
  454. In other words, the alleged economies of large-scale production result in such
  455. expensive, high-capacity facilities that large corporations are required to take heroic
  456. measures--often more expensive than the supposed unit cost savings from large scale--to
  457. move enough of their product to keep the plants running at full capacity.
  458. Increased unit costs from idle capacity, given the high overhead of large-scale
  459. production, are the chief motive behind the push distribution model. Even so, the
  460. restrained competition of an oligopoly market limits the competitive disadvantage
  461. resulting from idle capacity--so long as the leading firms in an industry are running at
  462. roughly comparable percentages of capacity, and can pass their overhead costs onto the
  463. customer. The oligopoly mark-up included in consumer price reflects the high costs of
  464. excess capacity.
  465. It is difficult to estimate how large a part of the nation's production facilities are
  466. normally in use. One particularly able observer of economic tendencies, Colonel
  467. Leonard P. Ayres, uses the number of blast furnaces in operation as a barometer of
  468. business conditions. When blast furnaces are in 60 per cent. operation, conditions are
  469. normal. When this figure is exceeded, productive industry is experiencing a period of
  470. good times; and when it falls below that figure, it is in for a period of hard times.
  471. It is obvious, if 60 per cent. represents normality, that consumers of such a basic
  472. commodity as pig iron must pay dividends upon an investment capable of producing
  473. two-thirds more pig iron than the country uses in normal times.
  474. Borsodi also found that flour mills, steel plants, shoe factories, copper smelters, lumber
  475. mills, automobiles, and rayon manufacturers were running at similar or lower percentages
  476. 34
  477. Stein, pp. 67-68.
  478. of total capacity.35 Either way, it is the consumer who pays for overaccumulation: both
  479. for the brand name markup and marketing cost of distributing overproduced goods when
  480. industry runs at full capacity, and for the high overhead when the firms in an oligopoly
  481. market all run at low capacity and pass their unit costs on through administered pricing.
  482. Furthermore, Borsodi's law does not apply merely to the relative efficiencies of large
  483. versus small factories; it also applies to the relative efficiencies of factory versus home
  484. production. Borsodi argued that for most light goods like food, textiles, and furniture, the
  485. overall costs were actually lower to manufacture them in one's own home. The reasons
  486. were the same ones put forward by Kropotkin and Mumford, with which we will deal
  487. more closely under our discussion of neotechnic in Part Four: the electric motor put
  488. small-scale production machinery in the home on the same footing as large machinery in
  489. the factory. Although economies of scale in production are available, on an ever
  490. diminishing level, up to a considerable scale of production, the majority of economies of
  491. machine production are captured with the bare adoption of the machinery itself, even with
  492. household electrical machinery. After that, the production cost curve is very shallow,
  493. while the distribution cost curve is steep.
  494. Borsodi's first study of the economics of home manufacture involved the home-grown
  495. tomatoes that his wife canned. Expressing some doubts in response to Mrs. Borsodi's
  496. confidence that it "paid" to do it, he systematically examined all the costs going into the
  497. tomatoes, including the market value of the labor they put into growing them and canning
  498. them, the cost of the household electricity used, and every other cost they could think of.
  499. Even with all these things factored in, Bordodi still found the home product cost 20-30%
  500. less than the canned tomatoes at the market. The reason? The home product was
  501. produced at the point of consumption, and had zero distribution cost. The admittedly (if
  502. modest) unit cost savings from large-scale machinery were not enough to offset the
  503. enormous cost of distribution and marketing.36
  504. Borsodi went on to experiment with home production of clothing with loom and
  505. sewing machine, and with building furniture in the home workshop.
  506. I discovered that more than two-thirds of the things which the average family now buys
  507. could be produced more economically at home than they could be brought factory made;
  508. --that the average man and woman could earn more by producing at home than by
  509. working for money in an office or factory and that, therefore, the less time they spent
  510. working away from home and the more time they spent working at home, the better off they
  511. would be;
  512. --finally, that the home itself was still capable of being made into a productive and
  513. 35
  514. The Distribution Age, pp. 42-43.
  515. Ralph Borsodi, Flight From the City: An Experiment in Creative Living on the Land (New York,
  516. Evanston, San Francisco, London: Harper & Row, 1933, 1972), pp. 10-15.
  517. 36
  518. creative institution and that an investment in a homestead equipped with efficient domestic
  519. machinery would yield larger returns per dollar of investment than investments in insurance,
  520. in mortgages, in stocks and bonds....
  521. These discoveries led to our experimenting year after year with domestic appliances and
  522. machines. We began to experiment with the problem of bringing back into the house, and
  523. thus under our own direct control, the various machines which the textile-mill, the cannery
  524. and packing house, the flour-mill, the clothing and garment factory, had taken over from the
  525. home during the past two hundred years....
  526. In the main the economies of factory production, which are so obvious and which have
  527. led economists so far astray, consist of three things: (1) quantity buying of materials and
  528. supplies; (2) the division of labor with each worker in industry confined to the performance
  529. of a single operation; and (3) the use of power to eliminate labor and permit the operation of
  530. automatic machinery. Of these, the use of power is unquestionably the most important.
  531. today, however, power is something which the home can use to reduce costs of production
  532. just as well as can the factory. The situation which prevailed in the days when water power
  533. and steam-engines furnished the only forms of power is at an end. As long as the only
  534. available form of power was centralized power, the transfer of machinery and production
  535. from the home and the individual, to the factory and the group, was inevitable. But with the
  536. development of the gas-engine and the electric motor, power became available in
  537. decentralized forms. The home, so far as power was concerned, had been put in position to
  538. compete with the factory.
  539. With this advantage of the factory nullified, its other advantages are in themselves
  540. insufficient to offset the burden of distribution costs on most products....
  541. The average factory, no doubt, does produce food and clothing cheaper than we produce
  542. them even with our power-driven machinery on the Borsodi homestead. But factory costs,
  543. because of the problem of distribution, are only first costs. They cannot, therefore, be
  544. compared with home costs, which are final costs.37
  545. Even the internal economies of the factory, it should be added, were balanced by other
  546. internal diseconomies: the overhead costs of superintendence and administration, and the
  547. dividends and interest on capital.38 Since first reading Borsodi's account I have
  548. encountered arguments that his experience was misleading or atypical, given that he was
  549. a natural polymath and therefore perhaps a quicker study than most, and therefore failed
  550. to include learning time in his estimate of costs. Still, Borsodi's case studies are a useful
  551. counter to claims that economies of scale are inherent in the greater technical efficiency
  552. of large-scale machinery. And the savings in unit cost Borsodi demonstrated, if true,
  553. would be sufficient to compensate a fair amount of learning time.
  554. The internal economies resulting from division of labor, specifically (which Borsodi
  555. acknowledged in the quote above), are also greatly exaggerated. Stephen Marglin argued
  556. 37
  557. 38
  558. Ibid., pp. 17-19.
  559. Ralph Borsodi, This Ugly Civilization (Philadelphia: Porcupine Press, 1929, 1975), pp. 34, 37.
  560. that the economies in question resulted, not from division of labor as such, but from the
  561. separation and sequencing of tasks. Nearly the same economies could be achieved by a
  562. single workman or group of workmen in a small shop, by such separation and sequencing.
  563. To illustrate, he took Adam Smith's famous example of the pin factory and stood it on its
  564. head. An individual cottage workman, instead of painstakingly making one pin at a time,
  565. might draw out and straighten the wire for an entire run of production, then cut all the
  566. wire, then sharpen it all, etc., dividing the total operation into the very same subtasks as in
  567. Smith's pin factory.39
  568. One alleged reason for economies of large-scale production is that large scale permits
  569. ever more specialized production machinery. But as Adam Smith pointed out, the
  570. profitability of division of labor is determined by market size; and as we shall see in
  571. Chapter Thirteen, when transportation ceases to be subsidized, so that the savings from
  572. maximal automation with highly specialized machines are offset by the true cost of longdistance distribution, the spurious economies of excessive division of labor disappear.
  573. When all costs are taken into account, it is more efficient overall to produce most goods
  574. in short production runs, for local markets, on general purpose machinery. Without
  575. artificially large market areas resulting from artificially cheap distribution, the demand in
  576. the smaller market areas would be insufficient in most cases to operate expensive
  577. specialized machinery at full capacity. Unit costs would be lower with frequent changes
  578. of product line on the same general-purpose machinery.
  579. And even in the case of the largest existing corporations under state capitalism, with
  580. artificially large market areas resulting from subsidized transportation, their attachment to
  581. the largest-scale machinery is often misguided. While individual machines may be
  582. "super-efficient" from the standpoint of minimizing unit costs of that particular stage of
  583. production, they are often quite disruptive and inefficient from the standpoint of the
  584. overall flow of production. Their adoption is typically associated with the "batch-andqueue" operation of American Sloanist industry (about which more in Chapter Eight),
  585. which (as the authors of Natural Capitalism put it) optimizes the efficiency of individual
  586. steps in the production process at the expense of pessimizing the overall flow of
  587. production. Their excessive "efficiency," from the perspective of the overall production
  588. process, means that they generate excess inventories and buffer stocks that raise costs and
  589. disrupt flow. On the other hand, a smaller and less "efficient" machine that is compatible
  590. with the other stages of production may result in improved flow and greatly reduced
  591. overall cost, despite the higher unit costs of that particular stage. Consider the case of
  592. Pratt & Whitney:
  593. Traditional substitutions of complex machines for people can backfire, as Pratt &
  594. Whitney discovered. The world's largest maker of jet engines for aircraft had paid $80
  595. million for a "monument"--state-of-the-art German robotic grinders to make turbine blades.
  596. The grinders were wonderfully fast, but their complex computer controls required about as
  597. many technicians as the old manual production system had required machinists. Moreover,
  598. 39
  599. Stephen Marglin, "What Do Bosses Do?"
  600. the fast grinders required supporting processes that were costly and polluting. Since the fast
  601. grinders were meant to produce big, uniform batches of product, but Pratt & Whitney needed
  602. agile production of small, diverse batches, the twelve fancy grinders were replaced with eight
  603. simple ones costing one-fourth as much. Grinding time increased from 3 to 75 minutes, but
  604. the throughput time for the entire process decreased from 10 days to 75 minutes because the
  605. nasty supporting processes were eliminated. Viewed from the whole-system perspective of
  606. the complete production process, not just the grinding step, the big machines had been so fast
  607. that they slowed down the process too much, and so automated that they required too many
  608. workers. The revised production system, using a high-wage traditional workforce and simple
  609. machines, produced $1 billion of annual value in a single room easily surveyable from a
  610. doorway. It cost half as much, worked 100 times faster, cut changeover time from 8 hours to
  611. 100 seconds, and would have repaid its conversion costs in a year even if the sophisticated
  612. grinders were simply scrapped.
  613. When entire processes are taken into account, "excessive scale or speed at any stage of
  614. production turns the smooth flow of materials into turbulent eddies and undertows that
  615. suck down earnings and submerge entire industries."40
  616. Another example comes from the cola industry, where the most "efficient" large-scale
  617. machine creates enormous batches that are out of scale with the distribution system, and
  618. result in higher unit costs overall than would modest-sized local machines that could
  619. immediately scale production to demand-pull. The reason is the excess inventories that
  620. glut the system, and the "pervasive costs and losses of handling, transport, and storage
  621. between all the elephantine parts of the production process."41
  622. Of course the authors of Natural Capitalism exaggerate the market penalties of
  623. inefficiency in such cases. The pressure to remedy such over-specialization and overautomation is hardly overwhelming in most cases. Large industry often operates with
  624. forms of production that are capital-intensive and specialized far beyond the point of
  625. increasing costs, simply because all the firms in an industry share the same institutional
  626. culture and consequently need not be overly concerned with any competitive pressure to
  627. minimize costs. Without cartelized markets and subsidies, the issue of jet engine
  628. manufacturing technology would probably be moot; in an unregulated market, with
  629. unimpaired competition and fully internalized costs, there likely wouldn't be any jet
  630. engine manufacturers in the first place.
  631. E. The Link Between Size and Innovation.
  632. The superior innovativeness of the large corporation, such a sacred cow for
  633. Schumpeter and Galbraith, is also questionable at best.
  634. 40
  635. Paul Hawken Amory Lovins, and L. Hunter Lovins. Natural Capitalism: Creating the Next Industrial
  636. Revolution (Boston, New York, London: Little, Brown, and Company, 1999), pp. 128-29.
  637. 41
  638. Ibid., p. 129.
  639. T.K. Quinn, a former Vice President of GE (writing in the heyday of managerialist
  640. liberalism), viewed the oligopoly firm's role in the innovation process as largely parasitic:
  641. I know of no original product invention, not even electric shavers or heating pads, made
  642. by any of the giant laboratories or corporations, with the exception of the household garbage
  643. grinder.... The record of the giants is one of moving in, buying out, and absorbing the
  644. smaller creators.42
  645. Paul Baran and Paul Sweezy, in Monopoly Capital, commented on Quinn's rhetorical
  646. bombshell:
  647. ...the corporation knows how to use for its own ends the very weaknesses of the small
  648. enterprise which it has outgrown. When a new industry or field of operation is being opened
  649. up, the big corporation tends to hold back deliberately and to allow individual entrepreneurs
  650. or small businesses to do the vital pioneering work. Many fail and drop out of the picture,
  651. but those which succeed trace out the most promising lines of development for the future.43
  652. John Jewkes, surveying the period from 1900 to 1958, found that comparatively few
  653. of the major inventions of the 20th century came from large organizations. Out of 61 of
  654. the most important inventions, 33 were individual efforts, seven were of mixed or unclear
  655. origins, and only 21 the product of corporate research labs. In even the latter group, five
  656. of the inventions came from smaller corporations. And the inventions coming out of the
  657. large corporations often involved research teams that were quite small,44 what today
  658. might be called "skunk works." To take one example:
  659. At a $5 billion survey comany, three of the last five new-product introductions have come
  660. from a classic skunk works. It consists at any one time of eight to ten people, and is located
  661. in a dingy second-floor loft six miles from the corporate headquarters. The technical genius
  662. is a fellow whose highest degree is a high-school equivalency diploma... (although the
  663. company has literally thousands of Ph.D. scientists and engineers on its payroll)....
  664. The group's first product, now a $300 million per year sales item, was fully developed
  665. (prototyped) in twenty-eight days. Last year a major corporate product bombed. A skunk
  666. works member asked for and got permission to take two samples home and set them up in his
  667. basement. He used one as a benchmark. He tinkered with the other for about three weeks
  668. and corrected virtually all of its flaws (with nickel and dime items), actually improving
  669. performance over original design specs by a factor of three. The president visited his
  670. basement and approved design changes on the spot. The latest of the group's successes was
  671. designed in (covert) competition with a corporate engineering "team" of almost 700 people.45
  672. 42
  673. T.K. Quinn, Giant Business: Threat to Democracy: The Autobiography of an Insider (New York,
  674. 1953), p. 117, cited in Paul Baran and Paul Sweezy, Monopoly Capital, p. 49.
  675. 43
  676. Ibid., p. 49.
  677. 44
  678. John Jewkes, David Sawers, and Richard Stillerman, The Sources of Invention (London: MacMillan &
  679. Co Ltd, 1958), pp. 72-88.
  680. 45
  681. Tom Peters, In Search of Excellence: Lessons from America's Best-Run Companies (New York: Warner
  682. Books, 1982), pp. 211-212.
  683. Arnold Cooper found, likewise, that the small firm made better use of its R&D
  684. dollars, and that its technical workers were on average more capable.46 And Jacob
  685. Schmookler testified before Congress in 1965 that there is an inverse relationship
  686. between firm size and productivity per research dollar:
  687. Existing comprehensive indexes of outputs of new technical knowledge suggest that beyond
  688. a certain not very large size, the bigger the firm, the less efficient its knowledge-producing
  689. activities are likely to be. Evidently, as the size of the firm increases, there is a decrease per
  690. dollar of R&D in (a) the number of patented inventions, (b) the percentage of patented
  691. inventions used commercially, and (c) the number of significant inventions.47
  692. A National Science Foundation study of technical innovation between 1953 and 1973
  693. found that the smallest firms produced "about 4 times" as many major innovations per
  694. R&D dollar as did the mid-sized firms, and 24 times as many as the largest firms.48
  695. Adams and Brock contrast the innovativeness of the pre-WWII auto industry, with its
  696. many modest-sized firms, with the stagnation under the Big Three during the first decades
  697. of the postwar era.
  698. ...[W]ith the demise of the independents and the concentration of industry control in the
  699. hands of three giant firms, the pace of product innovation slackened significantly.
  700. Innovations like front-wheel drive, disc brakes, fuel injection, fuel-efficient subcompacts,
  701. and utilitarian minivans languished in the hands of the Big Three.... "The major features of
  702. today's automobiles--V-8 engines, automatic transmissions, power steering, and power
  703. brakes--are all prewar innovations. These have been considerably improved and refined over
  704. the past twenty-five years," [economist Lawrence J. White] concluded in 1971, "but still the
  705. industry has been uninterested in pursuing alternatives. The suspension, ignition,
  706. carburetion, and exhaust systems are fundamentally the same."49
  707. Paul Goodman also viewed the automobile industry as a typical example of this
  708. aspect of oligopoly behavior: "Three or four manufacturers control the automobile
  709. market, competing with fixed prices and slowly spooned-out improvements."50 As just
  710. one example, consider the way the Big Four automakers colluded to suppress
  711. antipollution devices. They agreed that no company would announce or install any
  712. innovation in antipollution exhaust devices without an agreement of the other three. They
  713. exchanged patents and agreed on a formula for sharing the costs of patents acquired from
  714. third parties.51
  715. 46
  716. "R&D is More Efficient in Small Companies," Harvard Business Review (May-June 1964), in Barry
  717. Stein, p. 35.
  718. 47
  719. Quoted in Stein, p. 34.
  720. 48
  721. Adams and Brock, The Bigness Complex. 1st edition, p. 52.
  722. 49
  723. The Bigness Complex, 2nd ed., pp. 48-49.
  724. 50
  725. Paul Goodman, People or Personnel, p. 58, in People or Personnel and Like a Conquered Province
  726. (New York: Vintage Books, 1963, 1965), p. 58.
  727. 51
  728. Mark J. Green, et al., The Closed Enterprise System, pp. 254-256.
  729. In the computer field, Intel saw the main market for its micro-processors as giant
  730. institutional clients, and IBM dismissed the idea of small computers for the home. The
  731. desktop computer was created by members of the Homebrew Computer Club, who,
  732. "playing with electronic junk..., combined Intel's microprocessor with spare parts," and
  733. built the first cheap computers able to "run on the kitchen table."52 Apple produced its
  734. first desktop computers for the commercial market in Steve Jobs' garage.53
  735. Harvey Leibenstein noted that the adoption of even known technologies and best
  736. practices--even when they are known to result in astronomical increases in productivity-occurs at a glacial pace in concentrated industries with little competitive pressure.
  737. ...there is a great deal of evidence that the delay time between invention and
  738. innovation is often exceedingly long (sometimes more than 50 years), and the lag time
  739. between the use of new methods in the "best practice" firms in an industry and other
  740. firms is often a matter of years. Salter in his study on Productivity and Technical
  741. Change... points to the following striking example: "In the United States copper
  742. mines, electric locomotives allow a cost saving of 67 per cent yet although first used
  743. in the mid-twenties, by 1940 less than a third of locomotives in use were electric."54
  744. The drug industry's massive R&D spending is almost entirely directed toward gaming
  745. the patent system, rather than genuine innovation. A majority of R&D spending goes
  746. toward tweaking existing drugs on the verge of going generic just enough to justify a new
  747. patent for the "me, too" version of the old cash cow, rather than to fundamentally new
  748. drugs ("new molecular entities").55 Even when fundamentally new drugs are developed, a
  749. majority of the total cost of is not for developing the drug itself, but for testing all the
  750. possible variants of the drug in order to secure patent lockdown against competition.
  751. "Quasibill," a frequent commenter at my blog with a background in engineering, is
  752. eloquent on the subject:
  753. What generally gets included in the accounting for research costs are some
  754. amazing things, that I can't do justice to on a blog - I get surprised everytime I talk to
  755. my friends in the industry about how much waste is involved - but it's all invisible to
  756. them. It's just "how it needs to be for the FDA to keep track of everything." If you
  757. want, I can give you some examples, but I'd rather focus on another point for now.
  758. Namely that what big pharma is researching is cancer meds. It's not. In the rare
  759. instances that big pharma produces and markets such medicines, it has purchased
  760. them from small start-ups that themselves are the result normally of a university
  761. 52
  762. Johan Soderberg, Hacking Capitalism: The Free and Open Source Software Movement (New York and
  763. London: Routledge, 2008), p. 17.
  764. 53
  765. Adams and Brock, 2nd edition, pp. 52-56.
  766. 54
  767. Leibenstein, "Allocative Efficiency vs. 'X-Efficeincy,'" p. 403.
  768. 55
  769. Ibid., pp. 57-58.
  770. laboratory's work. When big pharma cites to billions of research costs, what it is
  771. talking about is the process whereby they literally test millions of very closely related
  772. compounds to find out if they have a solid therapeutic window. This type of research
  773. is directly related to the patent system, as changing one functional group can get you
  774. around most patents, eventually. So you like to bulk up your catalogue and patent all
  775. closely related compounds, while choosing only the best among them, or, if you're
  776. second to market, one that hasn't yet been patented.
  777. This work is incredibly data intensive, and requires many Ph.D's, assistants, and
  778. high powered computers and testing equipment to achieve. But it is hardly necessary
  779. in the absence of a patent regime. In the absence of patents, (and of course the FDA),
  780. you could just focus on finding a sufficient therapeutic window, and cut out the
  781. remaining tests. It would be an issue of marginal costs to determine whether someone
  782. would go to the effort to find a "better" therapeutic window, or related parameter.56
  783. Quasibill also noted that Big Pharma displayed the general cultural atmosphere of
  784. waste that we normally identify with the Land of Cost-Plus Pricing, usually found in
  785. military contractors and the like.
  786. Have you ever been to a Merck campus (yes, they are campuses, not buildings or
  787. sites)? If you look at the structure of the business, the first thing that strikes you is that
  788. it looks like Detroit, circa 1980. And there's only one reason for that - government
  789. protection of their profit margin. A good friend of mine works there - makes over
  790. 100G a year in a union job, where he gets written up if he does too MUCH work. And
  791. yet while Detroit has suffered and is still paying for employing such a business model,
  792. Pharma's been posting huge profits. Why's that?57
  793. And a great deal of Big Pharma's drug R&D is conducted at taxpayer expense, either
  794. through subsidies to the drug giants, or through research actually carried out in university
  795. and government agency labs.58
  796. The one thing the massive organizational size and expenditure aren't very good at,
  797. according to Michael Perelman, is innovation. They attempt to compensate for their
  798. mediocre performance in developing new drugs "by more intensive marketing, taking
  799. over smaller, more innovative companies, and laying off workers."59 He quotes a Wall
  800. Street Journal article:
  801. 56
  802. Comment on Kevin Carson, "Intellectual Property Stifles Innovation," Mutualist Blog, May 21, 2006.
  803. http://mutualist.blogspot.com/2006/05/intellectual-property-stifles.html
  804. 57
  805. Comment on Ronald Bailey, "This Is One Reason People Hate Drug Companies," Reason Magazine
  806. Hit&Run blog, February 24, 2006, http://www.reason.com/blog/show/112756.html.
  807. 58
  808. Adams and Brock, 2nd edition, p. 58.
  809. 59
  810. Michael Perelman, "Pharmaceutical Crackup?" EconoSpeak, December 8, 2007.
  811. <http://econospeak.blogspot.com/2007/12/pharmaceutical-crackup.html>
  812. The rise of generics wouldn't matter so much if research labs were creating a stream of
  813. new hits. But that isn't happening. During the five years from 2002 through 2006, the
  814. industry brought to market 43% fewer new chemical-based drugs than in the last five years
  815. of the 1990s, despite more than doubling research-and-development spending...
  816. The dearth of new products has led the industry to invest heavily in marketing and legal
  817. tactics that squeeze as much revenue as possible out of existing products. Companies have
  818. raised prices; the average price per pill has risen 63% since 2002, according to Michael
  819. Krensavage, Raymond James analyst. Companies raised advertising spending to $5.3 billion
  820. in 2006 from $2.5 billion in 2001 and since 1995 have nearly tripled the number of industry
  821. sales representatives to 100,000....
  822. The industry spent $155 million on lobbying from January 2005 to June 2006, according
  823. to the Center for Public Integrity, on "a variety of issues ranging from protecting lucrative
  824. drug patents to keeping lower-priced Canadian drugs from being imported." The industry
  825. also successfully lobbied against allowing the federal government to negotiate Medicare drug
  826. prices, the center said. The lobbying has drawn fire from politicians, doctors and payers, and
  827. damaged the industry's public image.60
  828. After a decade or so of relative fluidity caused by the disruptive onset of
  829. globalization, global capital has settled back (with joint ventures and strategic alliances)
  830. into the same oligopoly pattern as that of the old American economy. That's especially
  831. true of the auto industry. After a brief period of admittedly traumatic shock, when they
  832. first encountered vigorous Japanese and European competition,
  833. the Big Three began to spin a far-reaching web of joint ventures and alliances with
  834. their major foreign competitors. Thus, General Motors (still the world's biggest auto
  835. manufacturer) has joned with Toyota (then the largest importer of automobiles into
  836. the U.S. market) to jointly produce compact cars in California. G also has acquired
  837. sizable ownership in Japanese carmakers Isuzu and Suzuki, built a jointly owned
  838. production plant with Suzuki in Canada, and acquired half-ownership of Swedish
  839. manufacturer SAAB. Ford, for its part, acquired a 25 percent ownership stake in
  840. Mazda (later expanded); joined with Mazda to acquire an ownership stake in the
  841. Korean car firm Kia; joined with Mazda to build a production facility in Flat Rock,
  842. Michigan; combined its Latin American operations with Volkswagen (subsequently
  843. dissolved); and engaged in partnerships with Nissan to jointly produce vehicles (in
  844. addition to more recently acquiring outright control of Jaguar, Volvo, and rolls
  845. Royce). Chrysler joined with Mitsubishi to build the Diamond Star Motors assembly
  846. facility in Bloomington, Illinois, while spawning a variety of partnership pacts with
  847. other global car firms.
  848. At the same time, the major American and European auto manufacturers participate in
  849. 60
  850. Barbara Martinez and Jacob Goldstein, "Big Pharma Faces Grim Prognosis: Industry Fails to Find New
  851. Drugs to Replace Wonders Like Lipitor," Wall Street Journal, December 6, 2007, in Ibid.
  852. the respective USCAR and EUCAR R&D consortia.61 So thanks to joint ventures,
  853. foreign automakers have reason to view themselves more as partners than as competitors
  854. to the American firms in this country. Lawrence Wilkinson brilliantly described the way
  855. in which corporations regulate innovation, as oligopoly reasserts itself:
  856. We're headed to a world that's more oligopolylike, a transition from a period of
  857. robust change to a period of lock in.... All over, there's a settling down, a slowing
  858. of the pace of change. Companies aren't really killing innovation -- they're
  859. rationalizing it to manage its pace. The definition of oligopolistic economics is
  860. three or so players behaving in lockstep with the marketplace. They don't
  861. necessarily collude, but they develop ways of signaling pricing and containing
  862. innovation.62
  863. F. Economy of Scale in Agriculture.
  864. If there is one industry in which the triumphalist rhetoric of "superior efficiency" of
  865. large size is unjustified by reality, it is large-scale agribusiness. The reader has surely
  866. heard the rhetoric: claims that without "Green Revolution" techniques "the world would
  867. starve," ADM's boasts that "we feed the world," etc.
  868. But the claimed "superior efficiency" of the large-scale agribusiness operation over
  869. the family farm is illusory. Likewise unfounded is the claimed superiority of mechanized,
  870. chemical agriculture, whether family or corporate, over more labor-and soil-intensive
  871. forms of production. The large agribusiness operation, with mechanized row-cropping
  872. and monocultures, is the most efficient "solution" to an artificial problem. The
  873. techniques of the so-called Green Revolution are only more efficient if one assumes from
  874. the outset the goals of the latifundistas and other state-privileged landed oligarchs in the
  875. Third World, and of the giant agribusiness interests in the West.
  876. According to a 1973 USDA pamphlet (of all things), even mechanized farming
  877. reaches peak efficiency at a fairly small scale. Like all other internal economies of scale,
  878. economy of scale in mechanized farming relies mainly on making full use of equipment:
  879. The fully mechanized one-man farm, producing the maximum acreage of crops of
  880. which the man and his machines are capable, is generally a technically efficient farm.
  881. From the standpoint of costs per unit of production, this size farm captures most of
  882. the economies associated with size.... Beyond that range there may be diseconomies
  883. due to the increasing burden of supervision and communication between supervisor
  884. and workers.... The incentive for increasing farm size beyond the technically
  885. optimum one-man form is not to reduce costs per unit of production, but to increase
  886. 61
  887. 62
  888. Adams and Brock, 2nd edition, pp. 160-61.
  889. Quoted in Harriet Rubin, "Power," Fast Company No. 65 (November 2002), p. 76.
  890. the volume of business, output, and total income.63
  891. More specifically, USDA studies have found that the optimal size farm for raising
  892. vegetables (using conventional mechanized techniques) is around 200 acres, while the
  893. optimal cereal farm in the Midwest tops out at 800 acres.64
  894. The secret to the success of large-scale agribusiness is not greater internal efficiency,
  895. but its greater efficiency at manipulating the state for benefits. The real difference in
  896. profitability comes from the channeling of state-subsidized inputs to large-scale
  897. agribusiness. As California family farmer Berge Bulbulian testified to Congress,
  898. ...Probably the biggest obstacle we face in our struggle to save the family farm is
  899. the attitude of many Americans, including some farm people, that the family farm is
  900. obsolete, it is inefficient, and therefore unable to compete with the efficient and wellfinanced conglomerates. Well-financed they are, but efficient they are not. I
  901. challenge any giant agribusiness corporation to match my efficiency. There is no way
  902. a large concern with various levels of bureaucracy and managed by absentee owners
  903. can compete in terms of true efficiency with a small, owner-operated concern....
  904. ....No, I can't sell for a loss and make it up in taxes, nor can I lose on the farming
  905. end of the business and make it up at another level as a vertically integrated operation
  906. can....
  907. I have no political clout and lobbying to me means writing a letter to my
  908. Congressman or Senator. But that is not what efficiency is all about.
  909. Efficiency has to do with the relation between input and output. No, the big
  910. agribusiness firms are not efficient except in farming the government.65
  911. The family farm is more efficient than the large agribusiness operation (what Mason
  912. Gaffney calls "latifundia") in terms of output per acre. Gaffney found that while big
  913. corporate farms have somewhat higher output per man-hour, their output per acre is
  914. actually less than that of small farms.
  915. One may at least firmly conclude that large farm units are less improved and less
  916. peopled than small and medium-sized farms. There are two possible interpretations.
  917. One is that big farms are more efficient, getting more from less, but that is refuted by
  918. 63
  919. W.R. Bailey, The One-Man Farm (Washington, D.C.: USDA Agriculture Economic Research Service,
  920. 1973), pp. v, 3. Quoted in L.S. Stavrianos, The Promise of the Coming Dark Age (San Francisco: W.H.
  921. Freeman and Company, 1976), p. 38.
  922. 64
  923. Kirkpatrick Sale, Human Scale, p. 233.
  924. 65
  925. Farmworkers in Rural America 1971-1972. Hearings before the Subcommittee on Children and Youth
  926. of the Committee on Labor and Public Welfare, United States Senate, 92nd Congress, 11 January 1972,
  927. Part 3A, p. 1156. In L.S. Stavrianos, The Promise of the Coming Dark Age, pp. 38-39.
  928. their getting less output per $L. The other is that Veblen was right, many of them are
  929. oversized stores of value, held first to park slack money and only secondly to produce
  930. food and fiber, and complement the owner's workmanship. The Florida 9 may
  931. represent a home grown rural "third world" of large, underutilized landholdings that
  932. preempt the best land and force median farmers onto small farms on low-grade land.66
  933. According to Frances Moore Lappé, large landowners--both in the U.S. and in the
  934. Third World--are not only least productive in terms of output per acre, but they hold huge
  935. tracts of arable land out of cultivation. In Colombia, for example, a 1960 study found that
  936. the largest landowners, who controlled 70% of the land, planted only 6% of it.67 The best
  937. land, belonging to the large landholders, was often used for grazing cattle instead of
  938. growing staple crops.68 In Guatemala, Del Monte planted only 9,000 of its 57,000
  939. acres.69 Small cultivators are consistently found to produce greater outputs per acre. In
  940. India, the smallest farms produce per-acre outputs a third higher than the larger ones. In
  941. Thailand, farms of 2-4 acres produce 60% more rice per acre than farms of over 140
  942. acres. A World Bank study in Latin America found a three- to fourteen-fold difference in
  943. yield per acre between small and large farms.70
  944. And bear in mind that these comparative figures on optimal economy of scale apply
  945. only when the large- and small-scale operations are both engaged in conventional
  946. mechanized row-cropping. The use of intensive raised-bed techniques for vegetables (the
  947. biointensive method of John Jeavons, for example) is far more productive than
  948. conventional commercial agriculture in terms of output per acre.
  949. [T]he small farmer working with his own labour on a family holding, has been shown
  950. in a wide variety of developing countries... to produce more per acre than big estates.
  951. Some of the highest yields are to be found in countries where acre limitations are
  952. strictly enforced. This productivity is secured not by heavy machines which drink
  953. gasoline and can easily damage fragile soils, but by hard work with light equipment
  954. which is by definition less prone to generate ecological risks. Fertilizers and
  955. pesticides are less lavishly used, human and animal wastes are more carefully
  956. husbanded. Greater personal care keeps terraces in trim, shade trees planted, gullies
  957. forested. And earnings are not spent, as is often the case in semi-feudal economies,
  958. on acquiring more land for extensive use, thus pushing up land prices and driving
  959. working farmers away from the soil. Nor are they withdrawn altogether from the
  960. rural economy, by the development of 'Western' standards of consumption or an over-
  961. 66
  962. Mason Gaffney, from Chapter 10 of Ownership, Tenure, and Taxation of Agricultural Land, edited by
  963. Gene Wunderlich (Westview Press), excerpted in Dan Sullivan's seminar on "The Myth of Corporate
  964. Efficiency" at SavingCommunities.Org http://savingcommunities.org/seminars/corpefficiency.html.
  965. 67
  966. Frances Moore Lappé, Food First: Beyond the Myth of Scarcity (New York: Ballantine Books, 1977),
  967. p. 14.
  968. 68
  969. Ibid., p. 42.
  970. 69
  971. Ibid., p. 107.
  972. 70
  973. Ibid., pp. 183-84.
  974. affection for numbered accounts in Swiss banks.71
  975. John Jeavons, in developing successive versions of his biointensive farming
  976. techniques,72 has managed to reduce to four or five thousand square feet the space needed
  977. to meet the bare subsistence requirements of the average person. Of course, it is a
  978. relatively spare and monotonous diet, with the vast majority of the space devoted to high
  979. carbohydrate cereal grains, legumes or tubers that concentrate a great deal of caloric value
  980. in a small area. Only a small fraction of the space, perhaps 20%, can be spared for fruits
  981. and vegetables to supplement the diet with vitamins. But 4000 square feet is about half
  982. the space available even on a standard suburban residential lot. Even for the cul-de-sac
  983. denizen, that leaves considerable space for additional vegetable beds, a few dwarf fruit or
  984. nut trees and berry bushes, and a patch of alfalfa or some extra corn to feed chickens and
  985. rabbits. The careful prevention of rainwater runoff, the saving of surplus rain in cisterns
  986. for dry season irrigation, the composting of kitchen scraps and human waste--all these
  987. things would make possible a nearly closed loop of food production.
  988. In fact, some 15% of the world's total food production currently takes place in cities.
  989. In China, back garden, rooftop and small lot production together supply 85% of urban
  990. vegetable consumption, along with significant amounts tree crops and meat.73
  991. All this is not to say that complete household sufficiency in food, or the elimination of
  992. division of labor between town and country, is either necessary or desirable. It only
  993. means that it is possible. A return to agriculture based on intensive work with the spade,
  994. u-bar and fork would not mean starvation. It would mean greater output per acre than is
  995. presently the case. And based on Borsodi's experience, even if the production process
  996. itself is more labor-intensive in such small-scale production than mechanized
  997. conventional farming, the overall labor required might still be less from the point of view
  998. of the subsistence farmer substituting labor in direct production for wage labor to earn the
  999. money to buy food; the wage laborer buying store food must, after all, work enough to
  1000. pay the transportation and marketing costs, which comprise more of the typical food
  1001. dollar than the actual production.
  1002. It's especially important to remember that there's no such thing as generic or
  1003. immaculate "technology," independent of the purposes of those who design it. The
  1004. decision to develop one techology, rather than another, is made from the perspective of
  1005. someone's interest. The choice of a particular technology is an answer to a question--so
  1006. we should always be aware of who's asking the question. The avenues of technological
  1007. development taken by the Green Revolution reflect a conscious political decision to
  1008. develop technologies of use primarily to large-scale agribusiness with access to
  1009. 71
  1010. Barbara Ward and Rene Dubos, Only One Earth, in Godfrey Boyle and Peter Harper, eds. Radical
  1011. Technology (New York: Pantheon Books, 1976), p. 249.
  1012. 72
  1013. John Jeavons, How to Grow More Vegetables (Berkeley and Toronto: Ten Speed Press, 1974).
  1014. 73
  1015. Hawken et al, Natural Capitalism, p. 200.
  1016. government-subsidized irrigation water and other inputs, rather than technologies that
  1017. would increase the productivity of the peasant smallholder without subsidized water.
  1018. Large-scale plantation agribusiness, typically, flourishes only when supported by
  1019. government-subsidized irrigation projects. For example, a large share of American
  1020. produce comes from rain-poor areas of the West: vegetables are actually imported by
  1021. rain-rich regions like New England, because subsidized irrigation water makes the
  1022. Western operations artificially competitive. It is far more cost-effective in semi-arid
  1023. regions, when irrigation is not subsidized, to use cisterns to save water from the limited
  1024. rainy seasons for use through the dry period. For a subsistence farmer making intensive
  1025. use of small spaces, runoff from the rainy season may well be sufficient to provide
  1026. irrigation water during the dry spell. The main technical problem is providing enough
  1027. storage tanks. The ITDG was quite successful in designing cheap water tanks made from
  1028. local materials.74 And biointensive horticulture, which minimizes plant spacings and
  1029. maximizes soil cover, requires up to 88% less water than conventional large-scale
  1030. farming.75
  1031. The so-called "Green Revolution" in the Third World, particularly, occurred in the
  1032. context of a colonial history where peasant cultivators were pushed off of the best land
  1033. and onto marginal land, and the most fertile, level land was used for plantation farming of
  1034. cash crops. It is a myth that Third World hunger results mainly from primitive farming
  1035. techniques, or that the solution is a technocratic fix. Hunger results from the fact that land
  1036. once used to grow staple foods for the people working it is now used to grow cash crops
  1037. for urban elites or for the export markets, while the former peasant proprietors are
  1038. without a livelihood.
  1039. The techniques of subsistence production were often well-suited to the existing
  1040. situation.
  1041. Colonialism destroyed the cultural patterns of production and exchange by which
  1042. traditional societies in "underdeveloped" countries had previously met the needs of
  1043. the people. Many precolonial social structures, while dominated by exploitative elites,
  1044. had evolved a system of mutual obligations among the classes that helped to ensure at
  1045. least a minimal diet for all.... The misery of starvation in the streets of Calcutta can
  1046. only be understood as the end-point of a long historical process--one that has
  1047. destroyed a traditional social system.76
  1048. (It's also worth mentioning that colonial administrations, by ruling through the abovementioned "exploitative elites," often removed all the traditional checks on their power.
  1049. 74
  1050. George McRobie. Small is Possible: A factual account of who is doing what, where, to put into practice
  1051. the ideas expressed in E. F. Schumacher's SMALL IS BEAUTIFUL (New York: Harper & Row, 1981)., p.
  1052. 45.
  1053. 75
  1054. Hawken et al, Natural Capitalism, p. 210.
  1055. 76
  1056. Lappé, Food First, p. 100.
  1057. The British, e.g., turned the village headman in India into a tax farmer, and thus abrogated
  1058. the cutomary peasant control of land in the village communes. The general phenomenon,
  1059. turning local elites into landlords with absolute title in the modern European sense, was
  1060. widespread throughout the colonial world.)
  1061. Native farming techniques, often derided by colonizers as primitive or backward,
  1062. were in fact well-suited to local tradition as the result of generations of experience.
  1063. Lappé cites A. J. Voelker, a British agricultural scientist in India during the 1890s:
  1064. Nowhere would one find better instances of keeping land scrupulously clean from
  1065. weeds, of ingenuity in device of water-raising appliances, of knowledge of soils and
  1066. their capabilities, as well as of the exact time to sow and reap, as one would find in
  1067. Indian agriculture. It is wonderful, too, how much is known of rotation, the system of
  1068. "mixed crops" and of fallowing.... I, at least, have never seen a more perfect picture
  1069. of cultivation.77
  1070. Colonial agricultural policy focused all subsidies to research and innovation on export
  1071. crops, leaving subsistence techniques to stagnate. Slaves and hired farm laborers had no
  1072. incentive for preserving traditional knowledge, let alone refining technique. To the
  1073. contrary, farm laborers had every incentive to do the bare minimum, reduce output, and
  1074. even sabotage production. (I believe Adam Smith had similar observations about the
  1075. incentive effects of absentee land ownership in England.) The African peasant "went into
  1076. colonialism with a hoe and came out with a hoe." The most important effect of plantation
  1077. culture, perhaps, was a "narrowing of the experience of agriculture to plantation work...
  1078. [which] over generations robbed entire populations of basic peasant farming skills."78
  1079. Lappé cited the observations of Pascal de Pury, a WCC agronomist, that
  1080. often [appropriate] technology turns out to be rediscoveries of a people's traditional
  1081. practices that Western arrogance caused them to be ashamed of. Over and over again
  1082. he finds peasant cultures that had refined and adopted techniques over centuries to be
  1083. losing them in our time. What stands to be irretrievably lost is... successful,
  1084. productive techniques uniquely suited to local conditions....79
  1085. It is impossible to understand the so-called Green Revolution as it occurred in the
  1086. Third World, unless one first understands the political context in which it took place.
  1087. The central facet of that context was the process by which the land of subsistence farmers
  1088. was expropriated and turned over to cash crop cultivation, native populations were
  1089. reduced to dependency, and formerly independent peasants were often forced to engage in
  1090. cash crop production. The best land was often taken over by the colonial powers and
  1091. handed over to settlers, and the former subsistence cultivators transformed into farm
  1092. laborers.
  1093. 77
  1094. Ibid., pp. 101-02.
  1095. Ibid., p. 113.
  1096. 79
  1097. Ibid., p. 173.
  1098. 78
  1099. ...Throughout the colonies, it became standard practice to declare all
  1100. "uncultivated" land to be the property of the colonial administration. At a stroke,
  1101. local communities were denied legal title to lands they had traditionally set aside as
  1102. fallow and to the forests, grazing lands and streams they relied upon for hunting,
  1103. gathering, fishing and herding.
  1104. Where, as was frequently the case, the colonial authorities found that the lands
  1105. they sought to exploit were already "cultivated", the problem was remedied by
  1106. restricting the indigenous population to tracts of low quality land deemed unsuitable
  1107. for European settlement. In Kenya, such "reserves" were "structured to allow the
  1108. Europeans, who accounted for less than one per cent of the population, to have full
  1109. access to the agriculturally rich uplands that constituted 20 per cent of the country. In
  1110. Southern Rhodesia, white colonists, who constituted just five per cent of the
  1111. population, became the new owners of two-thirds of the land.... Once secured, the
  1112. commons appropriated by the colonial administration were typically leased out to
  1113. commercial concerns for plantations, mining and logging, or sold to white settlers.80
  1114. Sometimes the labor of the dispossessed was secured by slavery and other forms of
  1115. forced labor, although the colonial powers usually preferred to use direct taxation on
  1116. people, land and houses to compel the native population to enter the wage labor market.
  1117. Lappé presents some instances of her own. For example, in 1815, following the
  1118. British conquest of the Kandyan Kingdom (present day Sri Lanka), all central parts of the
  1119. island were designated as crown land and sold for nominal prices to coffee planters, with
  1120. government funding of surveying and road-building costs. In Java, the Dutch
  1121. administration "authorized" village headmen (usually under the influence of bribes) to
  1122. lease communal land to Dutch plantation companies. Often entire villages were thus
  1123. "sold" to foreign planters, without the consent of the rightful owners of the land.81
  1124. Colonial authorities worldwide similarly abrogated the traditional status of land, when it
  1125. was the inalienable property of a village commune or clan, by making it--in violation of
  1126. native law--usable as a pledge for debt. Likewise, such communally-owned land was
  1127. often made seizable for non-payment of taxes by the individual cultivator.82
  1128. In addition, colonial authorities simultaneously granted protectionist privileges to
  1129. settler plantations and imposed legal disabilities on independent native producers,
  1130. through the mercantilist policies of shipping companies and produce marketing boards.83
  1131. 80
  1132. "Development as Enclosure: The Establishment of the Global Economy," The Ecologist (July/August
  1133. 1992) 133.
  1134. 81
  1135. Lappé, Food First, pp. 103-06.
  1136. 82
  1137. Ibid., pp. 114-15.
  1138. 83
  1139. Walter Rodney, "Chapter Five. Africa's Contribution to the Capitalist Development of Europe: The
  1140. Colonial Period," in How Europe Underdeveloped Africa (Dar-Es-Salaam: Bogle-L'Overture Publications,
  1141. London and Tanzanian Publishing House, 1973) Transcribed by Joaquin Arriola
  1142. Given this maldistribution of land through state-abetted land theft (either by colonial
  1143. regimes or by landed oligarchies in collusion with Western agribusiness interests), the
  1144. logical next step is for the state to divert inputs like subsidized irrigation systems, roads,
  1145. and so forth, disproportionately to the large plantations while denying them to subsistence
  1146. farmers. The state's direct subsidies and loan programs are set up so that only large
  1147. holdings, with access to preferential benefits like state-subsidized irrigation, can qualify.
  1148. Heavily state-subsidized agricultural R&D, likewise, is channelled in directions geared to
  1149. increasing the profits of cash crop agriculture on the big plantations, rather than to
  1150. increasing the productivity of small peasant holdings.
  1151. The "high-yielding variety" (HYV) seeds associated with the so-called Green
  1152. Revolution are normally productive only under the most favorable conditions, like those
  1153. prevailing on the big agribusiness plantations. The Green Revolution was a statesubsidized research project to develop plant varieties tailored to the prevailing conditions
  1154. in the state-subsidized agribusiness sector. They are deliberately designed to be
  1155. productive, in other words, under precisely the conditions provided by corporate
  1156. agribusiness.
  1157. ...[T]he term "high-yielding varities is a misnomer because it implies tha the new
  1158. seeds are high-yielding in and of themselves. The distinguishing feature of the seeds,
  1159. however, is that they are highly responsive to certain key inputs such as irrigation and
  1160. fertilizer.... [W]e have chosen to use the term "high-response varieties" (HRV's) as
  1161. much more revealing of the true character of the seeds.... Unless the poor farmers can
  1162. afford to ensure the ideal conditions that will make these new seeds respond..., their
  1163. new seeds are just not going to grow as well as the ones planted by better-off
  1164. farmers....
  1165. Just as significant for the majority of the world's farmers is that the new seeds
  1166. show a greater yield variability than the seeds they replace. The HRV's are more
  1167. sensitive to drought and flood than their traditional predecessors....
  1168. HRV's are often less resistant to disease and pests. [They supplant] varieties that
  1169. had evolved over centuries in response to natural threats in that environment.84
  1170. They are, in other words, "highly responsive" to plentiful water from subsidized
  1171. irrigation projects, large-scale inputs of chemical fertilizer and pesticides, and
  1172. monocultural growing conditions. And they are also most responsive on the kind of
  1173. especially fertile, well-watered land that just happened to be stolen by landed elites under
  1174. <http://www.marxists.org/subject/africa/rodney-walter/how-europe/index.htm>.
  1175. 84
  1176. Lappé, pp. 130-31.
  1177. the colonial regimes or post-colonial landed oligarchies.
  1178. Under the conditions of peasant subsistence farming, the traditional drought- and
  1179. pest-resistant varieties are far more productive. Locally adapted varieties tend to be
  1180. drought-resistant and hardy, and to produce steady yields under harsh conditions.85
  1181. Locally adapted varieties are also highly responsive to the kinds of inputs that are
  1182. more likely to be within the means of the small subsistence farmer: for example, better
  1183. plowing and harrowing techniques and weed elimination, crop rotation, green manuring,
  1184. better soil conservation, and better moisture retention in the soil.86
  1185. "Green Revolution" seeds are like a genetically engineered superman who will die
  1186. outside of his plastic bubble.
  1187. In Mexico, 97.7% of land devoted to corn and most land devoted to wheat lacked
  1188. irrigation. The Institute for Agricultural Investigation, a Mexican research organization,
  1189. set out to develop varieties of corn and wheat that would produce greater yields on small
  1190. non-irrigated farms. But the Rockefeller Foundation concentrated on developing varieties
  1191. that produced high yields in response to high levels of irrigation and synthetic fertilizer.
  1192. ...The resulting new "miracle" strains enabled Mexico to become self-sufficient in
  1193. wheat, but the beneficiaries were the wealthy landowners, who could afford the
  1194. fertilizers and irrigation. The mass of the Mexican peasants have experienced
  1195. increased unemployment or underemployment with the growing mechanization of the
  1196. large estates.
  1197. The same pattern prevailed in India, Pakistan and the Philippines, where research
  1198. went to developing seed varieties primarily of benefit to large landowners with access to
  1199. subsidized irrigation water and fertilizer, rather than to the 70-90% farming non-irrigated
  1200. land. At the same time, the resulting land hunger on the part of the great subsidized
  1201. farmers has led to pressure to expropriate smallholders by abrogating traditional rights of
  1202. land tenure, and to evict tenant farmers paying rent on land that is rightfully theirs. The
  1203. landless and the underemployed rural proletariat, in turn, swell the urban slums with
  1204. people who once fed themselves.87 In addition, as Lappé observed (or perhaps, rather,
  1205. recycled an observation at least as old as Henry George) that the increased productivity
  1206. from Green Revolution seeds drives up rents, with crop share rents increasing from the
  1207. traditional 50% to 70%.88 Naturally, this further increases the tendency toward eviction
  1208. of small holders and the consolidation of the large estates.
  1209. It is a widespread observation that the large plantations benefiting from Green
  1210. 85
  1211. Ibid. p. 130.
  1212. Ibid. pp. 150-51.
  1213. 87
  1214. Stavrianos, The Promise of the Coming Dark Age, pp. 42-44.
  1215. 88
  1216. Lappé, Food First, pp. 136.
  1217. 86
  1218. Revolution techniques are likely to receive highly preferential access to subsidized inputs
  1219. like irrigation water. According to Michael Perelman,
  1220. ...It is true that the Green Revolution has increased the amount of wheat and rice
  1221. produced in Asia. But it is also true that the adoption of this technology requires
  1222. heavy government subsidies in the form of cheap credit, favorable foreign exchange
  1223. rates, and high government support prices.... Much of the increase comes from the
  1224. use of irrigation for prime agricultural lands. Extending irrigation is expensive and
  1225. some observers even question whether it is possible to continue irrigating without
  1226. depleting the ground water.89
  1227. As a good example of the big landed interests' privileged access to subsidized
  1228. irrigation water, consider the case of Pakistan. The big landowners seek new dams to
  1229. provide more subsidized water for their agribusiness plantations--and since they don't pay
  1230. for it themselves, they're not very careful about how they use it:
  1231. We, as a nation, tend to build, neglect and throw away, only to build again. There
  1232. is no concept of maintenance. Pakistan has the largest contiguous irrigation system in
  1233. the world. It is supposed to be a miracle of engineering that has helped increase our
  1234. food production. But we don't maintain it. Operation, maintenance, and replacement
  1235. costs a lot of money. Where is that money coming from?
  1236. Some of the data in the recent World Bank report, "Pakistan's water economy
  1237. running dry," is quite frightening. When comparing Pakistan with Australia, the report
  1238. shows that in Australia, the entire cost of efficient operation, maintenance and
  1239. replacement is paid by the actual users, whereas taxpayers pay the interest on any
  1240. loans that may have been accrued in putting that water system into place.
  1241. In Pakistan, taxpayers - not users - are paying most of the operation and
  1242. maintenance costs, no one is paying for replacement.... When we can't even look after
  1243. our existing infrastructure, is there even a case for building new infrastructure?....
  1244. We have little additional water to mobilise. We've already used up everything that
  1245. exists in our water cycle so when we say we're putting up another dam or reservoir, it
  1246. doesn't necessarily mean there will be additional water coming in, we are just reappropriating what's already in the system. Who's going to pay for the additional
  1247. investment? We've taken so many loans to be returned over a long term period, how
  1248. much more can we sustain? Our water resource base is severely degraded because of
  1249. pollution and atrophying and overuse, groundwater is being over-exploited. Flooding
  1250. and drainage problems are also going to get worse, partly because of climate change
  1251. but also because of the way we manage our water system. The water infrastructure is
  1252. 89
  1253. Michael Perelman, "Farming for Profit in a Hungry World: The Myth of Agricultural Efficiency," in
  1254. Louis Junker, ed., The Political Economy of Food and Energy (Ann Arbor: University of Michigan, 1977),
  1255. p. 34.
  1256. in terrible disrepair - everything is broken, there are leakages, powerful people create
  1257. their own direct links. We have poor governance, low levels of trust, water
  1258. productivity is extremely low, what we produce per acre, regardless of the crop, is
  1259. still less than what others are producing....
  1260. Water rights in Pakistan is tied to ownership of land, so in spite of so many
  1261. reforms, we still have very big farms owned by very powerful people, (rather than
  1262. smaller farm owners) and landless peoples who actually work the land. The biggest
  1263. farms are in southern Punjab and upper Sindh, while northern Punjab has smaller,
  1264. more owner-worked farms. Where we have bigger landlords with their rent-seeking
  1265. behaviour on the land, their payment for water is not a major consideration. Where
  1266. sharecropping arrangements have been perpetuated, there isn't much impetus to
  1267. change because the system suits the landowners.
  1268. So all we hear about is a demand for more water. The entire world is going on to
  1269. use less water and grow more crops but here we are shouting for more water to
  1270. maintain some of the lowest productivity not only in the world, but also in the
  1271. subcontinent. There are so many cheap technologies available - drip and sprinkler
  1272. irrigation and there are already people here producing this equipment. In our rural
  1273. economy, the whole use of labour on farms suits those in power, while others have no
  1274. voice.90
  1275. The same resources currently put into subsidizing the needs of agribusiness, if put
  1276. into research efforts in the interest of small-scale farmers, would have meant a
  1277. fundamentally different direction of technical development. L.S. Stavrianos wrote:
  1278. Large corporations are... virtually the sole beneficiaries of agriculture research
  1279. financed by the federal, state, and county governments. Research oriented toward
  1280. benefiting family farms would devise cooperative-ownership systems and credit
  1281. schemes; develop low-cost simple machinery; provide information on the purchase,
  1282. operation, and maintenance of machinery; and promote biological control of insect
  1283. pests. Instead, scientists with research grants develop complicated and tremendously
  1284. expensive machines. They breed new food varieties better adapted to mechanical
  1285. cultivation.... Paramount has been the vision of rural America as a factory producing
  1286. food, fiber, and profits for vertical monopolies extending from the fields to the
  1287. supermarket checkout counter.91
  1288. The administration of Lazaro Cardenas in Mexico, during the 1930s, is a good
  1289. example of the result when state policy is less one-sided. His agrarian reform, starting in a
  1290. country where two percent of the population owned 97% of the land, resulted in 42% of
  1291. the agricultural population owning 47% of the land and producing 52% of agricultural
  1292. 90
  1293. "Interview--Simi Kamal" Newsline (Pakistan) February 2006.
  1294. http://www.newsline.com.pk/NewsFeb2006/interviewfeb2006.htm.
  1295. 91
  1296. The Promise of the Coming Dark Age, p. 35.
  1297. output. Under Cardenas, state loans and technical support were aimed primarily at the
  1298. needs of small-scale agriculture. The result was an explosive increase in the rural
  1299. standard of living. As for state-funded agricultural R&D,
  1300. ...The purpose... was not to "modernize" agriculture in imitation of United States
  1301. agriculture but to improve on traditional farming methods. Researchers began to
  1302. develop improved varieties of wheat and especially corn, the main staple of the rural
  1303. population, always concentrating on what could be utilized by small farmers who had
  1304. little money and less than ideal farm conditions.
  1305. Social and economic progress was being achieved not through dependence on
  1306. foreign expertise or costly imported agricultural inputs but rather with the abundant,
  1307. underutilized resources of local peasants.... Freed from the fear of landlords, bosses,
  1308. and moneylenders, peasants were motivated to produce, knowing that at last they
  1309. would benefit from their own labor.92
  1310. The groups alienated by Cardenas--the great rural landowners, the urban commercial
  1311. elites, and (as you might expect) the U.S. government--reasserted their political control
  1312. under Cardenas' post-1940 successor, Avila Camacho. Rather than small farms and
  1313. cooperatives, development spending was directed, on the American model, toward
  1314. electric power, highways, dams, airports, telecommunications, and urban services
  1315. that would serve privately owned, commercial agriculture and urban
  1316. industrialization....93
  1317. The Camacho administration, naturally, was heavily involved in the postwar
  1318. Green Revolution. The direction of the new big research program was diametrically
  1319. opposite to that under Cardenas.
  1320. ...Policy choices systematically discarded research alternatives oriented toward
  1321. the nonirrigated, subsistence sector of Mexican agriculture. Instead, all effort went
  1322. to the development of a capital-intensive technology applicable only to the
  1323. relatively best-endowed areas or those that could be created by massive irrigation
  1324. projects.94
  1325. Under Camacho, huge irrigation projects were developed for favorably situated
  1326. land owned by big landed elites, and massive state subsidies were provided for the
  1327. importation of mechanized equipment.
  1328. As Lappé writes, the Camacho approach could not coexist with that of Cardenas.
  1329. The Cardenas agenda of increasing the productivity of peasant proprietors would have
  1330. 92
  1331. Lappé, Food First, pp. 123-24.
  1332. Ibid., p. 124.
  1333. 94
  1334. Ibid., pp. 125-26.
  1335. 93
  1336. increased their standard of living; in so doing, it would have reduced the surplus
  1337. going to urban and export markets rather than domestic consumption, and also
  1338. reduced the flow of landless refugees to the cities. In other words, the Cardenas
  1339. policies threatened the supply of cheap wage labor for industrialization, and the
  1340. supply of cheap food to feed it.
  1341. The point to all this is not that Cardenas' version of state intervention was
  1342. desirable, but 1) that the present system touted by neoliberals as the "free market"
  1343. involves at least as much state intervention; and 2) that there is no such thing as
  1344. neutral, politically immaculate technology that can be divorced from questions of
  1345. power relationships. Criteria of technical "efficiency" depend on the nature of the
  1346. organizational structures which will be adopting a technology. And the forms of state
  1347. R&D subsidy and other development aid entailed in the Green Revolution artificially
  1348. promoted capital-intensive plantation agriculture, despite
  1349. overwhelming evidence from around the world that small, carefully farmed plots
  1350. are more productive per acre than large estates and use fewer costly inputs...95
  1351. What's more, the high-response varieties developed by the Green Revolution
  1352. crowded out equally viable alternatives that were more appropriate to traditional
  1353. smallholder agriculture. Any just assessment of the Green Revolution must take into
  1354. consideration the path not taken (or Bastiat's "unseen"). The Green Revolution,
  1355. coming as it did on the heels of land expropriation, channelled innovation in the
  1356. directions most favoring the land-grabbers. It was a subsidy to the richest growers,
  1357. artificially increasing their competitiveness against the subsistence sector.
  1358. ...Historically, the Green Revolution represented a choice to breed seed
  1359. varieties that produce high yields under optimum conditions. It was a choice not
  1360. to start by developing seeds better able to withstand drought or pests. It was a
  1361. choice not to concentrate first on improving traditional methods of increasing
  1362. yields, such as mixed cropping. It was a choice not to develop technology that was
  1363. productive, labor-intensive, and independent of foreign input supply. It was a
  1364. choice not to concentrate on reinforcing the balanced, traditional diets of grains
  1365. plus legumes.96
  1366. HRVs are actually less hardy and durable under the conditions prevailing on
  1367. subsistence farms--less drought-resistant, for example. Locally improved varieties
  1368. are specifically adapted to be productive under conditions of low rainfall, and more
  1369. resistant to insects and fungi without costly chemical inputs. Local seed varieties,
  1370. combined with intensive techniques and the creative use of biological processes,
  1371. result in levels of output comparable in many cases to that of Green Revolution seed
  1372. 95
  1373. 96
  1374. Ibid., p. 127.
  1375. Ibid., p. 153.
  1376. varieties combined with heavy chemical inputs and subsidized irrigation. Even
  1377. setting aside the long-term costs of soil depletion, good husbandry with local varieties
  1378. of seed produce almost as much corn and sorghum output per acre. An experiment in
  1379. Bangladesh--ceasing pesticide use in order to raise fish in rice paddies--resulted in a
  1380. 25% increase in rice production, along with the high quality protein from the fish.
  1381. The fish controlled insects more efficiently than chemical pesticides, and fertilized the
  1382. rice.97
  1383. A rural development agenda geared toward the interests of peasant proprietors
  1384. would have emphasized, not increasing the yield of seeds in response to expensive
  1385. irrigation and chemical inputs, but improving the soil.
  1386. This brings us back to our earlier consideration of the concept of "efficiency."
  1387. The discussion above gives the lie to vulgar Coasean arguments that justice in
  1388. holdings doesn't matter, as long as they wind up in the "most efficient" hands. For one
  1389. thing, it matters a great deal to the person who was robbed; it matters a great deal
  1390. whether you're producing enough staple crops on your own land to feed your family,
  1391. or instead holding a begging bowl in the streets of Calcutta or living in some tinroofed shantytown on the outskirts of Mexico, while your stolen land is being used to
  1392. grow export crops for those with the purchasing power to buy them. But more
  1393. importantly, the Green Revolution and the alternatives it crowded out demonstrate-again--that there's no such thing as generic "efficiency" in the use of resources. The
  1394. "most efficient" use of a piece of land depends mightily on who owns it, and what
  1395. their needs are. An "efficient" technique for the land thief is entirely different from
  1396. what would have been efficient for the land's rightful owner.
  1397. One can afford to be a lot less efficient in the use of inputs that he gets for free.
  1398. Capital-intensive techniques that increase output per man-hour, but reduce output per
  1399. acre, are suited to the interests of American-style agribusiness. They're perfect for
  1400. large landowners who, as a historical legacy, have preferential access to large tracts of
  1401. land (to the extent that they can even afford to hold significant parts of it out of use),
  1402. but want to reduce their dependence on hired labor. In areas with underutilized land
  1403. and unemployed population, on the other hand, it makes a lot more sense to increase
  1404. output per acre by adding labor inputs. And this is exactly the pattern that prevails in
  1405. small-scale agriculture. Lappé found, in a survey of studies from around the world,
  1406. that small farms were universally more productive--far more productive--per acre than
  1407. large plantations. Depending on the region and the crop, small farms were from onethird to fourteen times more productive. The efficiency of small proprietors working
  1408. their own land, compared to plantation agribusiness using wage or tenant labor, is
  1409. analogous to that of the small family plots in the old USSR compared to the state
  1410. farms. Plantation agriculture is able to outcompete the peasant proprietor only through
  1411. 97
  1412. Ibid., p. 127.
  1413. "preferential access to credit and government-subsidized technology...."98
  1414. Mechanized, large-scale production is more efficient, not in terms of food output
  1415. per acre, but in terms of dollar output per laborer. That makes perfect sense if you're
  1416. a capitalist farmer with more land than you can use (thanks to the state), and you want
  1417. to minimize labor costs and agency problems through a strategy of capital
  1418. substitution. But it doesn't make much sense where there's millions of unemployed
  1419. people who would rather be working the land than squatting in the streets of Calcutta
  1420. or the shantytowns of Mexico City.
  1421. Green Revolution techniques are very "efficient" indeed--but only given the
  1422. artificial objectives of those who stole the land.
  1423. The same general observations apply to agribusiness in the developed world. As
  1424. Michael Perelman observes, the intensive raised bed techniques of early modern
  1425. Europe compare quite favorably to the outputs per acre of today's mechanized
  1426. agribusiness. For example, he mentions a seventeenth century Paris gentleman who
  1427. produced 44 tons of vegetables per acre; modern methods in the U.S. produce only
  1428. 15 tons of onions or 8.6 tons of tomatoes--the highest-yielding crops--per acre.99 In
  1429. the modern Green Revolution,
  1430. the really revolutionary changes in American agriculture have not been directed
  1431. toward increasing yields.... Actually, the unique achievement of U.S. agriculture
  1432. is not the production of maximum crop yields [per acre] but the harnessing of
  1433. fossil fuel energy to replace human energy in agriculture.100
  1434. Conclusion.
  1435. Overall, the importance of economy of scale was summed up very well by Barry
  1436. Stein, in his concluding remarks on a survey of the empirical literature:
  1437. Such uncertainty and variability suggest that technical economies of scale are not
  1438. the primary determinant of either competitive ability or true efficiency. Available
  1439. data indicate first, that in most industries the penalties for operating plants well below
  1440. the apparent optimal scale are not great; second, the presence of substantial relatively
  1441. constant costs (added to those directly associated with production) dilutes even those
  1442. clear advantages of greater productive scale; and third, there is no strong case to be
  1443. made for significant economies of firm (as against plant) size.101
  1444. 98
  1445. Lappé, Food First, p. 189.
  1446. Michael Perelman, Classical Political Economy: Primitive Accumulation and the Social Division of
  1447. Labor (Totowa, N.J.: Rowman & Allanheld; London: F. Pinter, 1984, c 1983) pp. 41-42.
  1448. 100
  1449. Michael Perelman, "Farming for Profit in a Hungry World," pp. 40-41.
  1450. 101
  1451. Size, Efficiency, and Community Enterprise, pp. 24-25.
  1452. 99
  1453. So why are giant corporations able to survive, despite such manifest violation of all
  1454. the laws of efficiency? There are really two questions involved here that we need to
  1455. attend to separately.
  1456. First, the evidence above demonstrates that most large plants, let alone multiplant
  1457. firms, operate far beyond optimal size for economy of scale. Yet they are still profitable
  1458. despite being less efficient in terms of unit costs even under the conditions of the existing
  1459. state capitalist economy. Why is this?
  1460. The reason is twofold. First, they are protected, by state intervention, from the
  1461. competitive disadvantages resulting from inefficiency. A state-cartelized oligopoly firm
  1462. can operate at higher costs and pass its costs on to the consumer, because it is protected
  1463. from the full vigor of competition from smaller and more efficient producers.
  1464. Second, as we already mentioned at the outset of this chapter, the figures above for
  1465. optimal economy of scale assume the existing input costs, without considering the extent
  1466. to which the state subsidizes inputs and externalizes a wide range of operating costs on
  1467. the taxpayer.
  1468. In the next chapter, we will consider the whole range of measures by which the state
  1469. restricts competition and subsidizes inefficiency costs.