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- The largest demand for gold is in jewelry and investments. Gold is known as a
- metal that is easily used and has many industrial applications. Since gold is so durable and
- luxurious, many people invest in jewelry, stocks, and gold bonds. Considering the fact that
- gold is considered a world-wide valuable good, many economies have gold reserves to
- help protect themselves in times of need. Nevertheless, factors of supply and demand have
- contributed to the decrease of the price of gold, which has reached an all time low since
- 1978. This reduction has raised many concerns in the United States having them weigh the
- different factors of the price, supply and demand, and consumption that may be affecting
- the price change.
- The price change commands attention since gold serves to indicate price stability
- or inflation. Although, inflation is not as threatening in the United States because it is
- more industrialized, the bigger fear is facing deflation with our countries gold currency.
- Gold averaged 294 dollars per ounce in 1998, when at one time the prices were in the mid
- $400-500 per ounce. Due to fact that gold prices have been so low, Central Banks have
- threatened to sell their gold inventories fearing that gold is no longer considered the
- ultimate store of value. Regardless, prices have continued to fluctuate in both directions
- throughout the year, but it is important to weigh the different variables that are having an
- effect on the price.
- There are different factors associated with the supply and demand which have
- caused prices to decrease. First of all, the record low prices in the past year has caused
- investors to participate less causing prices to be determined largely on gold’s own supply
- and demand fundamentals and the economic environment. The supply of gold declined by
- less than 2% during 1998. The price reduction started to impact the mine production by
- slowing the rate of manufacture growth by the end of 1998. When prices began to
- weaken, this caused many mines to shut down, leaving low grade ore in the ground. This
- alone is effecting the mine output and the cost to produce more gold.
- On the other hand, the sales of gold jewelry are increasing at a record pace, since
- the economy is strong, there are low gold prices, rising consumption rates, the emergence
- of new discount chains, television shopping, and electronic chains (Haubrich, Joseph). The
- growing demand for gold jewelry helped push gold usage in the United Sates to a first
- time report of 428.4 metric tons in 1998, which is an 18% increase. Since consumption
- has been driven in the United States, our economy is expanding and consumers are
- spending more. During the past year, according to the JCK national poll, over 150
- independent jewelers support the figures. They found that two-thirds of respondents
- (68%) said they had a sales increase over the past year, while the other two out of five
- (38%) claimed to have sales gains of 20% or more. Over all, the immediate gain for
- jewelry retail due to the lower prices was a 15 % increase.
- Using the statistics from the Commodity Price Index, for the last 12 months in
- 1998, it is evident that the second half of the years prices fluctuated. In the first part of
- 1998, the gold price ranged from $295.90 - 297.49, although it peaked in April reaching
- to $308.40, which was the highest for the year. The price increase was due to higher
- demand of consumers and the expansion in investments during that time period, in spite of
- the fact, prices did not continue to remain as high for the remainder of the year. In fact,
- the following month of May, dropped another $9.01, having the rate of gold at $299.39.
- As for the second half of the year, prices still dropped but managed to stay in the low
- $290’s making retailers prosperous.
- Regardless consumers were happy with the lower prices, many investors and
- miners have been struggling to feel the same towards the lower rate. Stocks have lost over
- 90% percent of their investments in gold and have many investors wondering if the value
- of gold is depreciating. Miners too, are worried about the lower prices considering they
- have been the major producers of gold in the past and in future markets. The idea that
- central banks have discussed to sell partial amounts of their gold reserves has investors
- worried with hopes that demand will not continue to decrease.
- When evaluating the prices for the beginning of 1999, they have continued to be
- unsteady and low, although there is hope for an optimistic future foe higher gold prices.
- The price continues to range in the mid $250-290’s since gold is rather abundant even
- though other nations released some of their reserves and placed it on the market. This
- crude rate has caused some miners to be temporarily out of work and stocks are still very
- low. The gold prices of April, averaged approximately $250 per ounce, and have remained
- in that range the next three months.
- According to “The Economist,” the price of gold reported to increase at $260 per
- ounce in August. Even though, more gold has been placed on the market the demand had
- increased in the past month due to agreements and regulations placed to control the
- amount of gold being released on the market. Having a better understanding with what
- may happen in the future investors remain optimistic. By the end of September, prices
- made a positive change showing a first mark in the 300’s, reaching a high of $315 per
- ounce. Thereafter, prices in the month of October extended as high as $327 per ounce and
- having November prices fluctuating in the lower 300’s. These price trends are stirring
- some interest to investors and stock markets with hopes that gold will continue to have
- higher trends in the future.
- In a memorable essay, Milton Friedman wrote that “millions of people all over the
- world regard gold as ‘money,’ if not the only ‘true’ money” (Haubrich, Joseph). This is
- one main reason why the price of gold commands attention especially since it is an
- indicator of price stability and the possibility of inflation. Gold is also used as a
- commodity, used in jewelry and by industry. It is important that details of supply and
- demand do not affect the price its price. It is essential to keep in mind the different
- outcomes the country may face from the mobility in the price of gold.
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- Words: 1085
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